Anti-Counterfeiting
Protect your brand with verifiable product identity
Digital Product Passports provide a unique, verifiable digital identity for every product, making counterfeiting detectable and brand protection scalable. Each product's DPP is linked to a serialised identifier that cannot be duplicated.
The Challenge & Our Solution
The Problem
Counterfeiting costs the global economy over €460 billion annually. Traditional anti-counterfeiting measures — holograms, serial numbers, RFID tags — are increasingly sophisticated but operate in silos. Consumers have no simple way to verify product authenticity. Brands invest heavily in brand protection but cannot provide consumers with real-time verification at the point of purchase.
The Solution
MyProductPassport links every product to a unique Digital Product Passport via a GS1 Digital Link QR code. When scanned, the passport displays verified product information directly from the brand — making it immediately apparent if a product is genuine. Serial-level identification means each individual item has its own passport, making it impossible to duplicate without detection.
Key Benefits
How MyProductPassport delivers anti-counterfeiting through Digital Product Passports.
- Unique serial-level product identification via GS1 Digital Link
- Instant consumer verification — scan QR code to confirm authenticity
- Tamper-evident data — passport data is managed by the brand
- Supply chain provenance tracking from source to consumer
- Market surveillance support for customs and authorities
- Scan analytics to detect suspicious patterns and grey market activity
By the Numbers
Relevant Sectors
Industries where anti-counterfeiting is most impactful.
Frequently Asked Questions
How do DPPs prevent counterfeiting?
Each product gets a unique, serial-level digital identity linked to a GS1 Digital Link QR code. Only the brand can create and manage the passport data, making it verifiable and tamper-evident.
Can consumers verify product authenticity?
Yes. Consumers scan the QR code and see verified product information directly from the brand. Counterfeit products will either have no valid passport or display incorrect data.
Does this replace other anti-counterfeiting measures?
DPPs complement existing measures. They add a digital verification layer that works alongside physical security features, and they are becoming a regulatory requirement.
Start Using DPPs for Anti-Counterfeiting
Protect your brand with verifiable product identity. Get started with MyProductPassport today — free plan available.