Consumer Engagement
Turn product transparency into a competitive advantage
Use Digital Product Passports to create meaningful connections with consumers. Share product stories, sustainability data, and care instructions through scannable QR codes that build brand loyalty and drive repeat purchases.
The Challenge & Our Solution
The Problem
Brands invest millions in marketing but struggle to maintain a direct relationship with consumers after purchase. Product labels offer limited space for information, and post-purchase engagement depends on consumers voluntarily visiting websites or social media. There is no standardised way to deliver rich product information at the point of use.
The Solution
MyProductPassport transforms every product into a digital touchpoint. When consumers scan the QR code on a product, they access a beautifully designed passport page with product details, sustainability credentials, care instructions, and brand storytelling — all in their local language across 24 supported languages.
Key Benefits
How MyProductPassport delivers consumer engagement through Digital Product Passports.
- Create a direct digital channel to every product owner
- Share brand stories and sustainability credentials at point of use
- Deliver care instructions that extend product life
- Support 24 languages for global consumer reach
- Track engagement analytics — scan rates, locations, devices
- Enable consumer feedback and product registration
By the Numbers
Relevant Sectors
Industries where consumer engagement is most impactful.
Frequently Asked Questions
How do consumers access the DPP?
By scanning a QR code on the product or packaging with any smartphone camera. No app download required — the passport opens in the mobile browser.
Can I customise the passport design?
Yes. MyProductPassport supports custom branding — your logo, brand colours, and styling — so passports feel like a natural extension of your brand experience.
Can I track how many consumers scan my products?
Yes. The analytics dashboard shows scan counts, geographic distribution, device types, and time-based trends for every product passport.
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Start Using DPPs for Consumer Engagement
Turn product transparency into a competitive advantage. Get started with MyProductPassport today — free plan available.