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MyProductPassport vs Authentifyit

A detailed comparison to help you choose the right DPP solution

Comparison

Feature-by-Feature Comparison

Feature
MyProductPassport
Authentifyit
Free tier
Not stated
Self-service signup
GS1 Digital Link QR codes
Not stated
ESPR compliance scoring
Not stated
Multi-language passports
Not stated
REST API
Bulk import (CSV)
Custom branding
Sector-specific templates
Not stated
Team collaboration
Webhook notifications
Not stated
PDF export
Not stated
E-commerce integrations
Not stated
Regulatory alerts
Not stated
Why We're Better

Key Advantages

Full ESPR Compliance Scoring

Automatic compliance scoring and sector-specific templates for every passport. Authentifyit focuses on authentication without ESPR compliance assessment.

Free Forever Plan

Start with 5 products completely free. Authentifyit uses per-product authentication pricing with no free tier.

GS1 Digital Link QR Codes

Globally-recognised, standards-compliant GS1 Digital Link QR codes for every passport. Authentifyit uses proprietary authentication codes.

Pricing

Pricing Comparison

Recommended

MyProductPassport

Free €0 · Up to 5 products
Micro €7/month · Up to 100 products
Starter €14/month · Up to 500 products
Professional €45/month · Up to 5,000 products
Business €95/month · Unlimited products
Battery €179/month · Unlimited products

Authentifyit

Pricing Per-product authentication pricing
Common Questions

Frequently Asked Questions

Is Authentifyit a DPP platform?

Authentifyit is primarily a product authentication and anti-counterfeiting platform that has added DPP capabilities. It is strongest in brand protection and product verification. For purpose-built ESPR-compliant Digital Product Passports, MyProductPassport is designed specifically for that use case.

How does Authentifyit pricing compare?

Authentifyit uses per-product authentication pricing, which can add up quickly for larger catalogues. MyProductPassport offers flat-rate pricing: free for 5 products, £6/month for 100, £12/month for 500, £39/month for 5,000 and £79/month for unlimited products, with unlimited passport updates included.

Can I switch from Authentifyit to MyProductPassport?

Yes. Export your product data and import via CSV. MyProductPassport generates new GS1 Digital Link QR codes and ESPR compliance scores for every product. Authentifyit's own authentication codes stay with Authentifyit; MyProductPassport gives each item new codes of its own (Professional plan and above).

Can MyProductPassport check that a product is genuine?

Yes, from the Professional plan (£39/month), alongside the compliance passport. Each item gets its own serial number, QR code and a hidden code under its label that anyone can check on the item's page; secure NTAG 424 DNA NFC tags sign every tap; and the brand is alerted when a serial turns up in too many places. Owners can register the item, activate a warranty and pass it on.

Does Authentifyit support ESPR compliance?

Authentifyit's public pages do not mention automatic ESPR compliance scoring or sector-specific DPP templates. Its focus is product authentication rather than regulatory compliance. MyProductPassport provides full ESPR compliance scoring with gap analysis.