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MyProductPassport vs Avery Dennison atma.io

A detailed comparison to help you choose the right DPP solution

Comparison

Feature-by-Feature Comparison

Feature
MyProductPassport
Avery Dennison atma.io
Free tier
Not stated
Self-service signup
GS1 Digital Link QR codes
ESPR compliance scoring
Not stated
Multi-language passports
Not stated
REST API
Bulk import (CSV)
Custom branding
Sector-specific templates
Limited
Team collaboration
Webhook notifications
PDF export
Not stated
E-commerce integrations
Regulatory alerts
Not stated
Why We're Better

Key Advantages

ESPR Compliance Scoring

Automatic compliance scoring across 21 sector templates. atma.io focuses on connected product experiences without built-in regulatory compliance assessment.

Self-Service with Free Tier

Sign up instantly and start free. atma.io requires enterprise sales engagement with Avery Dennison.

24 EU Languages

Automatic passport translation into 24 EU languages for cross-border compliance. atma.io does not offer multi-language passport generation.

Pricing

Pricing Comparison

Recommended

MyProductPassport

Free €0 · Up to 5 products
Micro €7/month · Up to 100 products
Starter €14/month · Up to 500 products
Professional €45/month · Up to 5,000 products
Business €95/month · Unlimited products
Battery €179/month · Unlimited products

Avery Dennison atma.io

Pricing Enterprise pricing — contact sales
Common Questions

Frequently Asked Questions

What is atma.io?

atma.io is Avery Dennison's connected product cloud platform, launched in 2021. It assigns unique digital identities to physical products via RFID, NFC, or QR triggers, enabling product tracking, authentication, and consumer engagement. DPP functionality is part of its broader connected product vision.

Do I need Avery Dennison labels to use atma.io?

While atma.io is designed to work with Avery Dennison's RFID and NFC labels, it can also work with standard QR codes. However, the platform is most valuable when paired with Avery Dennison's label infrastructure. MyProductPassport works with any QR code — no specific label vendor required.

How does atma.io pricing compare?

atma.io uses enterprise pricing that requires contacting Avery Dennison sales. Costs typically include both the platform and physical labels. MyProductPassport offers transparent software pricing from free to £79/month, independent of your label supplier.

Which is better for ESPR compliance?

MyProductPassport is purpose-built for ESPR compliance with automatic scoring, sector-specific templates, and regulatory guidance. atma.io focuses on connected product experiences and brand engagement rather than regulatory compliance specifically.