Product Authentication
Verify genuine products with a simple scan
Enable instant product authentication through Digital Product Passports. Each product, or each individual item, can carry its own digital identity that consumers, retailers, and authorities check with a simple smartphone scan.
The Challenge & Our Solution
The Problem
In the secondary market and cross-border trade, verifying product authenticity is critical but difficult. Retailers receiving goods from distributors need to confirm they are genuine. Consumers buying pre-owned luxury goods or electronics want assurance of authenticity. Regulatory authorities need to identify non-compliant products at the border.
The Solution
MyProductPassport gives each product a unique identifier, a GS1 Digital Link address when it has a GTIN, tied to its full product data. The passport works as a brand-issued record, with product specifications, manufacturing details, and compliance declarations that only the genuine manufacturer can provide. Scan analytics show where passports are checked around the world.
Key Benefits
How MyProductPassport delivers product authentication through Digital Product Passports.
- A brand-issued digital record for every product
- GS1 Digital Link standard for global interoperability
- Full product specifications to check an item against
- Support secondary market transactions with verified provenance
- Enable market surveillance and border control verification
- Analytics dashboard shows where passports are scanned
By the Numbers
Relevant Sectors
Industries where product authentication is most impactful.
Frequently Asked Questions
How is authentication different from anti-counterfeiting?
Authentication verifies that a specific product is genuine. Anti-counterfeiting prevents fake products from being made. DPPs support both — providing verification data and making counterfeiting detectable.
Does this work for second-hand products?
Yes. The DPP persists with the product through ownership changes. A new owner can scan the QR code to verify authenticity and access product information.
What data is shown when a product is authenticated?
The passport displays manufacturer details, product specifications, materials, compliance status, and manufacturing date — information that only the genuine brand can provide.
Related Articles
UK Extends CE Mark Recognition to ESPR-Regulated Products: SI 2026/750
In force from 27 July 2026, SI 2026/750 amends the 2010 Ecodesign Regulations so that CE marking is...
Sector GuidesDigital Product Passports for Cosmetics: What Brands Need to Know in 2026
Cosmetics are not in scope for the EU's mandatory Digital Product Passport, but the PPWR and green-c...
SustainabilityDPPs for End-of-Life Product Management
Understand how Digital Product Passports transform end-of-life product management, enabling better r...
Start Using DPPs for Product Authentication
Verify genuine products with a simple scan. Get started with MyProductPassport today — free plan available.