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EU Wine E-Label Compliance
Put your wine's full ingredients and nutrition declaration behind a QR code, on a dedicated, neutral passport page. Free to start, self-serve, in 24 EU languages.
What Is an EU Wine E-Label?
Since 8 December 2023, wine and aromatised wine products sold in the EU must carry an ingredient list and a nutrition declaration. This came from Regulation (EU) 2021/2117 (adopted 2 December 2021), which amended the Common Market Organisation Regulation (EU) No 1308/2013.
Producers do not have to fit all of that onto the physical label. The full ingredient list and full nutrition declaration may be provided electronically, through a QR code or link on the label. That electronic page is the e-label.
The Commission states the rules apply to all wines obtained from the harvest 2024 onward. Wine legally produced, labelled or imported before 8 December 2023 may continue to be marketed until stocks are exhausted.
What Stays on the Bottle, What Goes Behind the QR
The energy value and allergens must always be on the physical label. Everything else can move to the e-label.
Stays on the bottle
- Energy value (kJ and kcal)
- All allergens (for example, sulphites, egg or milk products used in fining)
- The QR code or link that opens the e-label
Behind the QR code
- The full list of ingredients (with additives by category and E-number)
- The full nutrition declaration, per 100 ml
- The same information in each market's language
Source: Commission Notice C/2023/1190 (Q9); Article 119(4) of the amended Regulation 1308/2013.
Three Hard Rules for the E-Label Page
The European Commission's guidance sets clear limits on where the QR can point and what the page can do.
Direct access, no marketing detour
The machine-readable code must give direct access to the mandatory information. It cannot route through an intermediate marketing page first.
Commission Notice C/2023/1190 (Q33)Neutral page, not your winery site
The information must sit in a neutral environment and must not be shown with anything intended for sales or marketing. A producer's own commercial website does not comply.
Commission Notice C/2023/1190 (Q30, Q36)No tracking of visitors
No user data shall be collected or tracked, with no exceptions. Compliance commentators read this as ruling out analytics, cookies and tracking pixels on the e-label page (that reading is interpretation; the no-tracking rule itself is in the Notice).
Commission Notice C/2023/1190 (Q26, Q35)How the Ingredients and Nutrition Must Be Shown
The nutrition declaration is expressed per 100 ml, with energy given in kilojoules (kJ) first, then kilocalories (kcal).
Ingredients are listed in descending order of weight. Additives are shown by their functional-category name followed by the specific name or E-number, following the Food Information to Consumers Regulation (EU) No 1169/2011.
Each label's QR or link must point unambiguously to one single reference wine product (multiple batches of that product may share the page). The information must stay accessible for at least as long as the wine is expected to remain suitable for consumption.
Source: Commission Notice C/2023/1190 (Q6, Q19, Q22, Q34, Q40).
A Dedicated E-Label Page, Not Your Sales Site
MyProductPassport hosts each wine on its own public passport page, separate from your commercial website, with a direct-access QR. Switch on the regulated e-label mode and that page records no visitor data.
Direct-access QR
Each QR opens straight to one wine's e-label page, hosted separately from your marketing site.
No visitor tracking
Turn on the regulated e-label toggle and the public page records no scans, IP addresses or analytics, matching the no-tracking rule.
Guided wine fields
Select the Wine sector for ready-made fields: ingredients with E-numbers, per-100 ml nutrition, energy value, allergens and ABV.
24 EU languages
Serve the ingredient and nutrition information in the language of each market you sell into.
Free to start
Create your first wine e-labels free, then move to a €14 or €45 plan as your label volume grows.
Self-serve, no sales call
Sign up, add a wine, generate the QR and publish in minutes. No demo, no onboarding call.
One product per label
Every passport is a single reference product, matching the Commission's one-QR-one-wine rule.
Print-ready QR
Download the QR as SVG or PNG for your label, neck tag or back label artwork.
How the Wine E-Label Tools Compare
Every reputable tool must meet the same legal baseline. The difference is entry cost, free tier and how self-serve the setup is.
| Tool | Free tier | Entry paid price | Languages | Setup |
|---|---|---|---|---|
| MyProductPassport | Yes, ongoing | €139 / year (E-Label, 100 wines) | 24 EU languages | Self-serve |
| Winefo | No | €250 / year (unlimited wines) | 24 EU languages | Self-serve |
| wine-elabels.eu | Yes (3 e-labels) | €80 / year (Business 50) | 24 EU languages | Self-serve |
| U-label | 90-day trial | €230 (Business 30) | 24 EU + Norwegian | Trial then tiers |
Competitor prices as published and may exclude VAT; verify current pricing before relying on it. MyProductPassport is a full Digital Product Passport platform, so wine e-labels sit alongside wider ESPR and battery-passport support rather than being a wine-only tool.
The E-Label Plan
Start free with 5 wines. When you need more, one flat annual price covers your whole list — no monthly billing, no per-label fees.
- Tracking-free e-labels (EU 2021/2117 compliant)
- QR code downloads (SVG + PNG + print sheets)
- Custom branding (remove our badge)
- Ingredient & nutrition field templates
- Compliance dashboard
14-day free trial · cancel anytime · prices exclude VAT
Who Needs a Wine E-Label?
- EU wineries placing wine or aromatised wine on the EU market
- Importers bringing wine into the EU, who are responsible for compliant labelling
- UK and non-EU producers selling into the EU, who must meet the same requirements
- Sparkling, fruit and aromatised wine producers covered by the same rules
Wine E-Label Guides
Wine Label Requirements Under Regulation (EU) 2021/2117 Explained
What Regulation (EU) 2021/2117 requires on wine labels from 8 December 2023: an ingredient list, a n...
complianceWinefo Alternative: A Free-Tier EU Wine E-Label with 24 Languages
Comparing Winefo for your EU wine e-labels? Here is an honest look at pricing and features, and wher...
complianceWhy Your Wine E-Label Can't Track Users or Show Marketing
A common mistake is pointing a wine QR code at the winery website. The EU rules require a neutral pa...
This page is general guidance, not legal advice. The authoritative sources are Regulation (EU) 2021/2117, Regulation (EU) No 1308/2013 and European Commission Notice C/2023/1190. Confirm your obligations against those texts, and check any national rules in the markets where you sell.
Create Your Wine E-Label, Free
Add a wine, enter its ingredients and per-100 ml nutrition, and generate a print-ready QR in minutes. Free to start, no card required.